2017 Toyota Prius Invoice Pricing

2017 Toyota Prius
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  • Consumer Cash
  • Dealer Holdback
  • Dealer Discount

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  • Rebates
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  • Dealer Discount

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Excluding option packages, the 2017 Toyota Prius has a factory listed Low MSRP of $23,475 and a High MSRP of $30,015. Nationwide, in-stock dealer inventory ranges from a Low Sticker Price of $19,800 and a High Sticker Price of $31,262.


On average when all rebates, incentives, dealer discounts, or employee pricing is applied people are paying far below factory invoice on the 2017 Toyota Prius.

Find Out What The Dealer Paid

Trims
Base MSRP1 Dealer Invoice2 Dealer Cost Target Price3
One $23,475 $22,067 $????? $?????
Two $24,685 $23,204 $????? $?????
Two Eco $25,165 $23,655 $????? $?????
Three $26,735 $24,888 $????? $?????
Three Touring $28,115 $26,173 $????? $?????
Four $29,135 $27,122 $????? $?????
Four Touring $30,015 $27,941 $????? $?????

Excluding option packages, the 2017 Toyota Prius has a factory listed Low MSRP of $23,475 and a High MSRP of $30,015. Nationwide, in-stock dealer inventory ranges from a Low Sticker Price of $19,800 and a High Sticker Price of $31,262.


On average when all rebates, incentives, dealer discounts, or employee pricing is applied people are paying far below factory invoice on the 2017 Toyota Prius.

New Car Deals Below Invoice Right Now

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How much under sticker price should you pay for a new car? Every day 1800CarShow.com scours the internet to find the best new car deals at local new car dealers. Below are some of the deals we found today.

2018 Toyota Prius Four

Four I4 1.80L FWD

Hartford, CT

Sticker Price
$33,932
What to Pay
$28,615
Discount
$5,317
Payment*
$386

2019 Toyota Prius XLE

XLE I4 1.80L FWD

Charlotte, NC

Sticker Price
$30,180
What to Pay
$28,140
Discount
$3,940
Payment*
$379

2019 Toyota Prius XLE

XLE I4 1.80L FWD

Greensboro, NC

Sticker Price
$30,180
What to Pay
$28,140
Discount
$3,940
Payment*
$379

2019 Toyota Prius XLE AWD-e

XLE AWD-e I4 1.80L AWD

Baltimore, MD

Sticker Price
$31,209
What to Pay
$28,306
Discount
$2,903
Payment*
$382

2019 Toyota Prius LE AWD-e

LE AWD-e I4 1.80L AWD

Denver, CO

Sticker Price
$28,268
What to Pay
$25,480
Discount
$2,788
Payment*
$343

2019 Toyota Prius LE

LE I4 1.80L FWD

San Antonio, TX

Sticker Price
$27,578
What to Pay
$24,833
Discount
$2,745
Payment*
$335

2019 Toyota Prius L Eco

L Eco I4 1.80L FWD

Washington, DC

Sticker Price
$33,978
What to Pay
$31,253
Discount
$2,725
Payment*
$421

2019 Toyota Prius XLE AWD-e

XLE AWD-e I4 1.80L AWD

Cleveland, OH

Sticker Price
$30,413
What to Pay
$27,918
Discount
$2,495
Payment*
$376
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